Brewbird is a coffee shop, started by the St.Giles Trust, that is staffed by ex-offenders to give them opportunities to find long term work.
We were asked to create a brand and interior that encapsulated their key ethos of “coffee with a conscience” as well as their ongoing aim to “challenge ex-offenders to start afresh by growing their skills and confidence”. The following concept I created used chatty language and typography to communicate this message in a dynamic and engaging way. This project was created at Spencer duBois.
My role on the project
- Transforming the logo (created by another designer) into a visual system.
- Creating a bespoke typeface.
- Developing a tone of voice/writing copy.
- Designing and mocking up all the different items that showcase how the brand could work.