Greenall’s have been distilling one of the nation’s favourite drinks for over 250 years. They wanted to engage with a younger audience, launching a new range of flavoured gins in a can to be the perfect pairing for summertime festivals and events. I wanted to celebrate the history of Greenall’s and inspire the next generation through the packaging design and a pop up event.
In 1761 at the age of 25, Thomas Dakin, a young entrepreneur from Warrington created the world’s first London Dry Gin. The canal network running from Liverpool past his distillery in Warrington and down to London brought flavours from across the globe, which he used to distil his drinks before the canal boats transported them down to the capital. It was this iconic drink that became Greenall’s Gin.
I took inspiration from the canals that were so integral in the creation of Greenall’s Gin, referencing the traditional canal boat paintings in the illustrations on each can. These traditional references were then modernised with a bright and vibrant colour palette. Alongside the illustrations, the story of Thomas Dakin is written on the can itself, with the hope of inspiring a new generation of entrepreneurs.
The launch event was designed in collaboration with event designer, Felix Proctor. We wanted to retrace the original journey of Greenall’s Gin, from the distillery in Warrington down to London, with a pop up canal boat bar. This bar would spend the summer making the journey down the canal networks, stopping at major cities along the way. The pop up bar would not only serve the new Greenall’s flavoured gins but also offer a series of events such as cocktail making, so that people can learn about gin from the experts who distil it.