Living Streets are a charity who work with both town planners and the general public to promote and encourage walking, especially within urban spaces.
We were asked to develop a visual brand concept for them that had a more campaigning tone and encapsulated the idea “walkable neighbourhoods come to life”. This project was created at Spencer duBois.
This product was designed using t-splines in Rhino, and was then further developed and rendered in Solidworks.
My role on the project
- Coming up with a concept for Living Street’s visual brand.
- Developing tone of voice/writing copy.
- Developing an app concept, starting to think about functionality and UX.
- Designing different materials to showcase how the brand could work