Recovery Focus is a charity that focuses on making individual recovery a reality. It formed last year after a merge of 6 small mental health charities.
We were asked to create a visual brand that could work across all the different organisations. The largest of these, Richmond Fellowship, was keen to incorporate their Sparky character within the brand. This project was created at Spencer duBois
My role on the project
- Creating a flexible logo for Recovery Focus that could incorporate the names of the organisations within it.
- Working with the mid-weight designer to create the visual system (including illustration style, photography style, icons, tone of voice and colour palette).
- Writing copy.
- Working with the mid-weight designer to implement the brand.
- Writing and creating the brand guidelines.