We are watford

Watford Borough Council: Internal Communications Campaign

Watford Borough Council wanted a brand that really encapsulated their motto “Audentior” meaning “Be Bold”

After we, the design team at Spencer duBois, created the brand I was tasked with creating a number of materials, as well as options for the interior of the council, that would help the staff to understand what it meant to “be bold” within their roles.

These materials were designed to be engaging and interactive, with a chatty, personable tone of voice, so that “being bold” would become an ingrained part of the way the staff worked. This project was created at Spencer duBois.

My role on the project

  • Writing the Watford Borough Council brand guidelines
  • Coming up with concepts for internal camapign materials.
  • Using the guidelines to create the visual style and language for these materials.