Recovery Focus is a charity that focuses on making individual recovery a reality. Having been formed through merge of 6 small mental health charities, our challenge was to unite these organisations, who each focus on different areas of mental health. The largest of these, Richmond Fellowship, was keen to incorporate their Sparky character within the brand.
Having designed the logo and working closely with another designer to create the visual brand system, I was tasked with creating the brand guidelines. This extensive document allowed me to showcase the flexibility of the brand and the ways in which it should be used to maximise the communications and engagement of the organisations.