I am an ideas-driven, senior brand designer, with a passion for storytelling through engaging design. I enjoy finding innovative solutions to design challenges, whether within the digital space, in print or even exploring 3D and motion. I have a passion for typography which, coupled with an aptitude for writing, has allowed me to execute my ideas both visually and verbally, including writing copy for campaigns as well as developing the tone of voice for various brands.
I am a strategic thinker and enjoy creating knowledge-led brands with confident and distinctive visual languages that continue to have an impact as the brand evolves. I have a very collaborative approach to design, working closely with clients and colleagues to understand the creative challenge whilst using my expertise to help find the right creative solution. In my last role, I assumed the role and responsibilities of the Creative Director whilst they were on a year long maternity leave, which led me to discover how much I enjoy mentoring and developing creative teams and helping maximise their potential.