Volunteering Matters


Volunteering Matters


Brand & Identity | Digital

Created whilst working at

Spencer duBois

“The visual identity of a simple, strong arrow-based logo conveys the sense of direction and positive change that volunteering brings to individuals”

— Oonagh Aitken, Chief Executive of Volunteering Matters

Volunteering Matters (formerly CSV) is a national volunteering organisation. With a hugely diverse audience, their challenge was how to engage with these different groups. I began by helping the strategy team in the renaming process, before creating the concept for the brand identity itself.

The concept focused on the way that volunteering brings people together, the volunteer and the person requiring help. The identity aimed to celebrate the impact of these connections.

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